SEO report of shopperinsights.org

Shopper Insights |

shopperinsights.org/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.
  • Use "H" tags.

 SEO

URL

Domain : shopperinsights.org/

Character length : 20

Title
Shopper Insights |
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shopperinsights.org/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shopper Insights |

Character length : 18

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
000000

No "H" tags found

Heading structure in the source code
    Word cloud
    • marketing11
    • product8
    • team6
    • development6
    • sales6
    • shopper5
    • in-store5
    • foster4
    • kids4
    • retail4
    • business4
    • insights4
    • consumer4
    • sports4
    • biz3
    • expertise3
    • programs3
    • helping3
    • org3
    • coming3
    • innovation3
    • plan2
    • writing2
    • clients2
    • store2
    • food2
    • more…2
    • own2
    • including2
    • media2
    • nutrition2
    • experience2
    • www2
    • service2
    • shopping2
    • become2
    • formats2
    • non-profit2
    • companies2
    • conzumables2
    • entrepreneurs2
    • start-ups2
    • working2
    • management2
    • how2
    • production2
    • create2
    • distribution2
    • largest2
    • planning2
    • introduced2
    Keyword matrix
    wordtitledescriptionsheading
    marketing
    product
    team
    development
    sales
    shopper
    Two Word cloud
    • shopper insights3
    • sports nutrition2
    • conzumables team2
    • foster kids2
    • in-store marketing2
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 6 images on this web page.

    Good! Every image has an alternative text attributes set on this website.

     Readability

    Flesch–Kincaid Grade Level
    7.00
    Flesch Reading Ease
    54.70
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    6.10
    Dale–Chall Readability
    8.40
    SMOG Index
    9.70
    Spache Readibility
    5.00
    Number of letters
    8427
    Number of words
    1602
    Number of sentences
    292
    Average words per sentences
    5
    Number of syllables
    2776
    Syllables in words
    2664
    Average syllables in words
    1.73
    Number of words in first three syllables
    370
    Percentage of word / syllables
    23.10
    Words not in Dale-Chall easy-word list
    826
    Words not in Spache easy-word list
    309

     Technologies

    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Good! The web address is accessible in only one version. The www version is redirected to the version without www.
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is not fast enough: 0.50 seconds have passed until the page started to load.
    Table layout
    Good! No nested tables found.
    Number of HTTP resources
    26
    Number of source domains
    3
    Render blocking resources
    The elements below are blocking the “above the fold” rendering.
    List of render blocking javascript files
    • http://shopperinsights.org/.. /jquery.js?ver=1.11.2
    • http://shopperinsights.org/.. /jquery-migrate.min.js?ver=1.2.1
    List of render blocking css files
    • http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
    • http://fonts.googleapis.com/css?family=Abel:400&subset=latin
    • http://shopperinsights.org/.. /style.css?ver=2.4.4
    • http://shopperinsights.org/.. /shortcodes.css?ver=3.0
    • http://shopperinsights.org/.. /shortcodes_responsive.css?ver=3.0

     Speed test – Javascript

    Javascript
    Error! Too many javascript files found which slows down the page load on the website.
    • http://shopperinsights.org/wp-includes/js/jquery/jquery.js?ver=1.11.2
    • http://shopperinsights.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
    • http://shopperinsights.org/wp-includes/js/comment-reply.min.js?ver=4.2.14
    • http://shopperinsights.org/wp-content/themes/Divi/js/jquery.fitvids.js?ver=2.4.4
    • http://shopperinsights.org/wp-content/themes/Divi/js/waypoints.min.js?ver=2.4.4
    • http://shopperinsights.org/wp-content/themes/Divi/js/jquery.magnific-popup.js?ver=2.4.4
    • http://shopperinsights.org/wp-content/themes/Divi/js/custom.js?ver=2.4.4
    • http://shopperinsights.org/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=2.16.4-a
    • http://shopperinsights.org/wp-includes/js/mediaelement/wp-mediaelement.js?ver=4.2.14
    File size of all javascript files combined
    365.71KB
    Javascript minifying
    You can save 10.8KB (29% compression) on the analysed URL by minifying the javascript files.

     Speed test – CSS

    CSS
    Error! Too many CSS files detected that slows down the page load.
    • http://shopperinsights.org/wp-content/themes/Divi/style.css?ver=2.4.4
    • http://shopperinsights.org/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes.css?ver=3.0
    • http://shopperinsights.org/wp-content/themes/Divi/epanel/shortcodes/css/shortcodes_responsive.css?ver=3.0
    • http://shopperinsights.org/wp-includes/js/mediaelement/mediaelementplayer.min.css?ver=2.16.2
    • http://shopperinsights.org/wp-includes/js/mediaelement/wp-mediaelement.css?ver=4.2.14
    File size of all css files combined
    438.96KB
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    28.99KB
    Gzip compression
    Your site uses compression.

     Speed test – Browser cache

    Number of static resources (image, JS, CSS)
    10
    Browser cache
    The browser cache is not set correctly for all elements.
    URLDuration
    http://shopperinsights.org/.. /preloader.gifExpiry time is not specified
    http://shopperinsights.org/.. /ETmodules_v2_4.ttfExpiry time is not specified
    http://shopperinsights.org/.. /company-cloud-of-logos.jpgExpiry time is not specified
    http://shopperinsights.org/.. /fostering-entrepreneurs-300x109.pngExpiry time is not specified
    http://shopperinsights.org/.. /shopper-insights-conzumables-logo.pngExpiry time is not specified
    http://shopperinsights.org/.. /shopper-insights-links.pngExpiry time is not specified
    http://shopperinsights.org/wp-content/uploads/2014/12/stairs3.jpgExpiry time is not specified
    http://shopperinsights.org/.. /teenacity-org.pngExpiry time is not specified

     Speed test – Images

    File size of all images combined
    335.76KB
    Image optimisation
    You can save 136.9KB (46% compression) by optimising the images below:

     Links

    We found a total of 12 different links.
    Internal links: 7
    External links: 5

    External links:

    Internal links:

     Website security

    IP
    192.185.152.90
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Good! We have not found any unencrypted email addresses.

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     Icons

    Favicon
    Error! No favicon is found. Using favicon helps to build a better brand quicker.

     Typos

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